ADVOCACY
Every vote is counted
Our Mission:
In 2024, we are mobilizing with a renewed commitment to breaking the cycle of non-engagement that has historically plagued California’s Latino voters. This year, the California Latino PAC is determined to ensure that every Latino voice is heard and every vote is counted.
Breaking the Cycle of Voter Overlook
Historically, California’s campaign consultants have often overlooked Latino voters due to the assumption that their turnout would be low. This oversight created a vicious cycle: because they weren’t actively engaged or targeted with tailored outreach, Latino voters were less likely to participate in elections. This lack of engagement further reinforced the perception that their votes were less significant, leading to even lower turnout rates.
We continue challenging and changing this narrative, recognizing the critical role that Latino voters play in shaping California’s future, we are investing in robust outreach and engagement strategies designed specifically to connect with and energize this vital community.
• Nearly 36 percent of Latinos turned out to vote statewide in 2020
• Currently, 34 Latinas and Latinos serve in legislative or statewide offices, a record.
Our end goal is to ensure that Latino voters are not just counted but are actively involved in the electoral process, thereby reflecting their true impact on our state’s political landscape.
We aim to empower Latino voters to exercise their civic duty and drive change by addressing the historical gaps in voter engagement and fostering meaningful connections. This November, every Latino vote is crucial, and we are committed to making sure that the community’s voices resonate loudly and clearly in shaping the policies and leadership that affect their lives and the future of California.
California Latino voter turnout has seen a significant increase from 2014 to the present. In the 2020 election, nearly 36 percent of Latinos participated in the statewide voting process, marking a notable rise in engagement. This increased participation has been reflected in the political landscape, where currently, a record 34 Latinas and Latinos hold legislative or statewide offices.